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Author: Tracy Sibiya

Last updated: 01 November 2019

Three strategies to find clients for a small business

The biggest challenge faced by small businesses is how to find clients. Continuously gaining new customers as well as retaining your existing ones is the only way for your business to thrive.

Most small businesses fall into a client dependency trap. This is when the longevity and survival of the business is dependent on a small number of clients. This can have a devastating effect on your business if you lose these customers. If your business is client dependent, then its time to look at your marketing tactics.

Making a plan is the best way to find clients for a small business. Find out which marketing strategy is best for your target audience by researching your market. There are many different types of marketing strategies. A combination of both traditional and online will yield the best results.

Next, focus on how your company's public image. Branding can set a business apart from the rest. Unique branding that appeals to your target market will catch the attention of potential customers. Make your branding relatable and easy to identify by using the information that you gathered when you researched your target market.

Your company's website, social media pages and all your print material should have the same branding throughout. Make it easy for your consumers to recognize your products and services.

Okay, now that you have done your market research, planned your marketing strategy and branded yourself, the real work begins. Here are three ways to find clients for your business:

  • Leverage your network
  • Market your business online
  • Deliver on your promises
three ladies networking at a restaurant to find clients

Leverage your network

Most people dread the idea of asking the people in their lives for referrals. Did you know that 90% of consumers trust referrals made by friends and family over brand content? Word of mouth is still more powerful than any marketing campaign.

Identify key people in your life that have access to the type of markets you are looking to do business with. Reach out to them and find out if they know of potential customers that might require your services.

Your existing customers can either make or break your business with the reviews they give. Customer satisfaction should be your highest priority because happy clients are your biggest marketers. They share great customer experiences with their friends and family which encourages them to do business with your company.

You can use online platforms to expand your network. Social media such as LinkedIn gives you access to a vast network of professionals that can give you referrals. Build your credibility by consistently posting engaging content that is relevant to your industry.

Join groups and comment on posts. Ask your clients to give your company endorsements and also give others in your network recommendations. Doing this will grow your network as well as give your business free marketing. 

Laptop with the words"search engine optimization" to find clients

Market your business online

Create a website that will house all the information that your customers will need when searching for you online. Particulars such as your contact details, address and product information need to be on your site. Getting a professional to create and design your company website is the best option. Your website has to convince potential customers to consider buying from you, so put your best foot forward. Present the best version of your company.

It is reported that 90% of people don't scroll past the first page of Google's search results. In order for your great new website to be seen, all your content needs to be optimized. High ranking websites have higher a chance of gaining customers because they tend to get more views.

It is always best to learn how to create and edit content that is made for online platforms. You can learn more on how to market your business online here.

If you need assistance with creating your company's marketing strategy, kindly contact us for a free consultation.

yellow sticky note that has the words "only one day left"

Deliver on your promises

As clients start streaming in, be careful not to overbook yourself. Taking on more clients than your company can handle will be detrimental to the reputation of your company. All of your hard work can be undone by just one bad review, so be aware of your company's limits.

Communication is key to maintaining great client relations. Follow up and reply to all your customer engagements. Treat your clients like gold. Keep to set deadlines and always deliver work that is beyond your clients expectations.

The more you impress your clients, the greater the chances that they will refer more customers to you.

It takes time to build a brand that is trusted in the industry. Consistently update yourself on current industry trends and continue to provide great customer service.

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